Through Message & Muse, I work with organizations and individuals in two primary ways:

1) Messaging Architecture, aka:

Finding the perfect words that capture what you're trying to say, and building a system around them so they work everywhere

They have something complex to say or translate (e.g. thought leadership, research) and need help saying it clearly, in their own voice, but in a way that will resonate with their intended audience. This often manifests about what I like to call “messaging architecture”: the core messaging that serves as a scaffold for all of your external-facing communications, because you know it works.

2) AI Workflow Integration, aka:

Streamlining your workflow so AI takes the administrative weight off your plate without touching the parts that actually need you

I help clients integrate AI and other forms of technology into their workflows in specific, targeted, and sustainable, systems-based ways without sacrificing the quality of their work.

Typically these two services are packaged together, in that we first excavate and establish your messaging, and then we create systems that make it easier for you to accomplish your ongoing goals with them (e.g. ways of planning and creating content, conducting research, and using technology to capture the metrics and data that continue to serve your overall strategy.

I have limited capacity to take on new clients at the moment but I also have a wait list, so if you are in need of these services, please reach out.

Road Show!

In the meantime, I’m offering my version of a “road show” to share what I offer and how I go about it. It’s free and informational, and you can schedule one by clicking on the “Schedule a Road Show” button below and dropping me a note.

Work With Me

Schedule a Road Show

Brand experience:

UCLA logo in blue with a yellow outline.
Logo for Southern California Edison with a yellow sunburst symbol and gray text.
Colorful logo for Define American in bold white letters on purple, red, and blue backgrounds.
Black and white 3D logo for MTV.
CNN Films logo in black and white
Colorful peacock logo for NBC News.

Case Studies

  • A national immigration advocacy organization needed communications that could operate at two speeds: long-term narrative strategy and rapid crisis response. Over more than a decade and three separate engagements, I built and maintained the organization's messaging architecture, managed press around high-profile public moments, and served as a trusted communications partner through election cycles, cultural flashpoints, and breaking news.

  • A financial advisor wanted to build a credible public voice around women and money, without sounding like a financial services company. I helped draw out a messaging framework based on her own original thinking, ghost-co-wrote white papers and op-eds, and helped shape her ideas into writing that sounded like her, but clearer. The engagement led to a bylined piece in CNBC.

  • A management consulting firm needed to translate complex regulatory and operational information for non-specialist audiences. I converted technical and compliance-heavy material into plain language, developed a communications workshop, and was then asked to conduct a formal communications training for more than 80 engineers.

Testimonials:

  • "It has been my great pleasure to work with Lara for nearly a decade, partnering to bring complex narrative theory and research insights to life for broad audiences. Lara has a rare ability to translate research, strategy, and organizational priorities into messaging that is both clear and deeply resonant. She consistently brings thoughtfulness and precision to the work, ensuring that ideas connect meaningfully with audiences. Lara is an exceptional communications leader and a trusted partner. When I need to move quickly and effectively in high-pressure moments, she is still the first person I call for help. I know that she can jump right in, work with the team, and bring us up to speed quickly with where we need to be in any given moment."

    — Sarah Lowe

    Vice President, Communications + Research — Define American

  • “Lara has been a brilliant thinking partner in our quest to make finance clear, approachable, and beautiful. She has helped us to hone in on any key ideas and communicate with greater clarity, intentionality and impact."

    — Anne B. Johnston

    Founder & Managing Director, Created Wealth Advisory

  • “I have known and worked with Lara for many years at Define American. I have always been impressed with her ability to boil down complicated concepts or organizational goals into clear, concise, and powerful messages. This is true whether working internally or externally. Lara is a great communicator and a fantastic collaborator.”

    — Shauna Siggelkow

    Vice President, Programs — Define American

  • “Lara not only solves problems, but she's also so fun to work with. I struggled to name a new business idea that I was launching. Lara was a dream to brainstorm with, and helped me come up with the perfect name that captured the essence of the coaching program and incorporated what makes my brand fun. She was only able to do that because she's such a good listener and has such great ideas around storytelling and presentation!”

    — Alexandra Berrie

    San Marino, CA

I believe people are always at their best when they’re excited about what they’re working on. I love helping them get the rest of the world to see why it’s cool.

So, tell me… What are you working on?

Message & Muse

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