Lara Drasin is a Los Angeles-based strategist and advisor specializing in communications, crisis public relations and creative, impact-oriented campaigns and partnerships. She is also a writer, researcher and producer and consults with executives, influencers and businesses looking to employ effective and resonant myth and archetype-based narrative strategies in their branding and messaging.
In February 2016, Lara founded PURSUIT, a consultancy focused on supporting socially conscious entertainment, media and education initiatives. Clients have ranged from nonprofits, media companies, bestselling authors and top tier publishing houses to figures in entertainment, politics and Silicon Valley. PURSUIT was formed around the belief that clients trying to do great things deserve individualized support tailored to their personalities, strengths and goals.
Lara holds a master’s degree in Social Science from UCLA, where she conducted research on myth and ideological values embedded in modern media and entertainment and how to tap into them when storytelling to overcome polarization and create social change. Read more about her thesis, “Reading Between the Battle Lines: Decoding Values in Tweets About Gun Control,” here. She earned bachelor’s degrees in journalism and sociology from NYU, from which she graduated with honors.
In her spare time, Lara performs improv and stand-up around LA (FOR FUN), and has taken the stage at The Comedy Store, UCB, The Second City, The Hollywood Improv, The Clubhouse and iO West. She is also a lifelong bookworm, dabbles in various visual arts and is slowly, but surely, writing her first novel. Read her full professional bio here.